The KPI Plus The KPI Plus

EXPAND YOUR REACH WITH THE KPI PLUS & YANGO ADS

Thailand is a top destination for Russian tourists, expatriates, and investors, with millions visiting each year. Whether you’re in hospitality, real estate, travel, or retail, targeting Russian-speaking audiences requires localized, data-driven digital marketing.

At The KPI Plus, we bring Yango Ads—one of the most powerful Russian digital advertising platforms—to businesses in Thailand, ensuring direct access to high-value customers through advanced targeting and premium placements.

Unique position in the global context, with further international diversification upside

What is Yango Ads?

Yango Ads is the advertising arm of Yandex, the 2nd most visited search engine globally (after Google), dominating the Russian-speaking internet. With operations in 25+ countries, including Thailand, Vietnam, Indonesia, UAE, and Latin America, it provides:

600+ targeting options to pinpoint the right customers.

AI-powered ad solutions for maximum engagement.

Privacy-first advertising with cookieless tracking and first-party data.

Advertising Solutions with Yango Ads

Smart Targeting: Reach Russian-speaking tourists, investors, and business owners in Thailand based on location, behavior, and purchase intent.

Search Ads

Place your business in Yandex Search results, using text & image ads, search banners, and product galleries.

Display Ads

Showcase banner, native, and video ads across high-traffic Russian websites and Yango Ad Network partners.

Video Ads

Engage users with in-stream, out-stream, in-app, and rewarded video ads.

Telegram Ads

Tap into millions of Russian-speaking users through Telegram channels and communities.

Yango Ads – Your Next Point Of Growth

Yango Ads offers tech-driven advertising solutions for your business

We help brands around the globe to reach relevant audiences through the apps and services they use daily

We offer advertising opportunities within the Yango Group ecosystem and Yango Ad Network

Making it easy to reach your audience everywhere

 

Yango Ads is transforming digital advertising with advanced machine learning. 

Our platform and global network of partners help you reach your target audience 
with precision, delivering real results worldwide.

We’re dedicated to boosting your business through innovative advertising technology

Why Advertise with Yango Ads in Thailand?

With Yango Ads, businesses in Thailand can reach this high-value audience before they arrive—driving bookings, inquiries, and conversions.

Luxury Villas & Condominiums

Place your business in Yandex Search results, using text & image ads, search banners, and product galleries.

Hotels & Resorts

Russian travelers prefer premium and family-friendly stays.

Local Shopping & Services

Russian expats seek trusted local businesses for long-term living.

Tourism & Activities

From island hopping to medical tourism, Russian visitors drive demand.

Why The Kpi Plus

Full Campaign Management

We handle strategy, execution, and optimization for maximum ROI.

Localized Expertise

We tailor ad creatives and messaging to match Russian audience behavior.

Proven Performance

We use AI-driven targeting and real-time analytics to deliver measurable results.

Consult With Us

Frequently Asked Questions

What is Yango Ads ?

Yango Ads is an advertising platform by Yango (part of Yandex Group) that helps businesses promote products and services across Yango’s ecosystem, including ride-hailing, delivery, maps, search, and partner apps.

Where do my ads appear ?

Ads can appear in:

  • Yango app (ride-hailing, delivery, and taxi booking)

  • Yandex search and maps

  • Partner websites and mobile apps within the Yango network

How does Yango Ads work ?

  • You set a budget and target audience.

  • Ads are shown to users based on location, interests, and search behavior.

  • You pay per click (CPC) or per impression (CPM), depending on your campaign setup.

What are the targeting options ?

Yango Ads allows you to target based on:

  • Location (city, district, or radius around a point)

  • Demographics (age, gender)

  • Interests and online behavior

  • Keywords (for search-based ads)

What types of businesses can benefit ?

  • Hotels, resorts, and real estate projects

  • Restaurants, cafés, and delivery services

  • Retail stores and e-commerce shops

  • Local services such as spas, gyms, and clinics

  • Event and travel companies

What ad formats are available ?

  • Text ads (search-based)

  • Banner and display ads

  • Mobile in-app ads (on Yango services)

  • Map-based location ads

How much does it cost to advertise on Yango Ads ?

  • There’s no fixed price.

  • You set your own daily or monthly budget.

  • Average cost-per-click depends on your industry, competition, and targeting (for Thailand, campaigns often start effectively from around 10,000–30,000 THB per month).

Can I track performance ?

Yes. The dashboard shows:

  • Clicks, impressions, and conversions

  • Cost per click (CPC) and cost per conversion

  • Location and device reports

  • Return on ad spend (ROAS)

Does Yango Ads support retargeting ?

Yes. You can re-engage users who visited your website, app, or previously interacted with your business.

How do I get started?

  • Create an advertiser account on Yango Ads.

  • Choose campaign type (search, display, or in-app).

  • Set targeting, budget, and schedule.

  • Upload creatives and launch.