Identifying a clear hotel target audience for a hotel is a crucial and necessary step for developing an effective marketing strategy. Knowing the target audience allows the hotel to tailor its services, promotions, and communication to best meet the needs and expectations of its customers. Below are the steps and…

In the digital era where most consumers use the internet to search for information and plan their travels, Search Engine Marketing (SEM) has become one of the primary strategies that hotel businesses cannot overlook. The ability to connect directly with target audiences through relevant search results makes SEM a powerful…