MARKETING COMMUNICATION
Marketing communication and local PR are crucial for businesses to establish a prominent presence in their community and create a distinctive brand identity. This can enhance visibility, entice new customers, and establish a favorable reputation.
Why Need Marketing Communication
Increased brand awareness
Consistent and effective marketing communication raises brand awareness and recognition
Improved Customer Loyalty
Builds strong audience relationships through engaging content, increasing loyalty and retention.
Higher sales and revenue
Generates leads, converts them into customers, and drives sales and revenues.
Marketing Communication for Business
The KPI Plus can help increase your business’s local brand visibility through branding and local PR strategies, such as identifying key target audiences, developing messaging, creating engaging content.
Advertising
Advertising involves paid promotions through various channels such as television, radio, print media, online ads, and social media.
Sales Promotions
Sales promotions are short-term incentives offered to customers to encourage them to buy a product or service.
Public Relations
Managing a brand’s image and reputation through various media channels such as media relations, events, sponsorships, and crisis management.
Personal Selling
Involves direct communication with customers by sales representatives and it’s also used to build relationships and persuade customers.
Direct Marketing
Involves reaching out to potential customers through direct mail, email, telemarketing, and other forms of communication.
Branding
Creating an emotional connection with customers through storytelling and shared values helps to build long-lasting relationships.
Why The Kpi Plus
Expertise
- Hospitality Specialist
- Advance Marketing Tools
- Cooperate with many Hotels and Businesses
Competitive Advantage
- Comprehensive Range of Services
- Up-to-date with Trends
- Study from best practice
Measure Result
- Business analyst
- Monthly performance report
- New Success Strategy
Frequently Asked Questions
Marketing communication is the process of promoting a product or service to a target audience through different channels. Its aim is to inform and persuade customers to take action, such as making a purchase. Effective marketing communication requires understanding the audience and creating compelling messages through advertising, public relations, personal selling, and direct marketing.
There are several common channels of marketing communication that businesses use to reach their target audience. Some of these channels include:
Personal selling can be a powerful marketing communication technique for businesses, and it offers several benefits, such as:
Marketing communication is essential for businesses because it helps them to:
A business can use public relations (PR) to improve its brand reputation by employing the following tactics:
While we’re based in Phuket and have deep local knowledge, we work with clients beyond Thailand especially those targeting both local and international audiences to generate growth effectively.
Get Started with Marketing Communication Today
Maximize your hotel’s revenue potential by optimizing your marketing strategies, improving guest engagement, and delivering personalized experiences that resonate with your audience. Schedule your free consultation now and discover how our Marketing Communication solutions can elevate your hotel’s presence and profitability.
Start today and unlock the power of clear, consistent, and impactful marketing to drive greater success for your property.