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Revenue Management
Casa Solana Boutique Hotel
Client
A boutique hotel situated at the northern end of Patong Beach in Phuket, Thailand. Its design is inspired by Tulum, Mexico.
Challenger
Ineffective previous strategy that focused solely on increasing occupancy rate Hotel was left unable to raise prices due to errernous pricing strategy
Goals
Main focus to yield higher ADR while maintaining high occupancy.
STRATEGY:
- Running targeted ad campaigns & OTA advertising
- Implementing dynamic room rates that adjusted according to the market, Casa Solana:
SINCE JULY 2024
Maintained > 80% occupancy rate
Increased average length of stay
Increased ADR by >25% on average
Dynamic pricing fuels Casa Solana’s profitability and ensures year-round peak performance
Revenue Management
Baan 125 Stay
Client
Baan 125 is a boutique stay in a carefully restored Sino-Portuguese shophouse, located in the heart of Phuket Old Town. It offers a blend of modern comfort and local charm.
Challenger
- Limited rooms available means each unsold room hurts more
- Fewer upsell opportunities
- High competition for similar boutique hotels in Old Town
Goals
Maintain high occupancy rate and ADR through low and high season.
STRATEGY:
Baan 125 employed numerous strategies, including:
- Improving their media presence and engaging with potential guests
- Optimising OTAs and controlling prices across channels
IN 2024
Maintained average 85% occupancy rate
Low season ADR fluctuated ~26% from high season
Baan 125 Stay achieved high occupancy & steady revenue year-round by strengthening their media presence and ensuring consistent pricing across distribution channels
Boosting Direct Booking
Island Escape by Burasari Phuket Coconut Island
The resort aimed to increase direct bookings but had never run ads before.
We implemented a Single Keyword Ad Group [SKAG] strategy, utilising past data to build targeted campaigns.
Clicks
2,200
Click-Through Rate
23.85%
Conversions
Main focus to yield higher ADR while maintaining high occupancy.
ROI
14.89X
A budget of THB 30,000 yielded a resulting booking revenue of THB 458,000
By using data-driven decisions for keywords and geography, we maximized results and improved direct bookings
Boosting Direct Booking
BYD Lofts Boutique Hotel & Serviced Apartments
Though current ads were generating bookings, the hotel’s Google Ads setup lacked proper attribution, and the campaign structure was inefficient. We implemented Tag Manager to track bookings accurately and restructured their Google Ads with a SKAG strategy.
From 1-31may 2025
Clicks
3,998
Click-Through Rate
3.70%
Conversions
Direct Booking
ROI
10.2X
A budget of THB 64,193 yielded a resulting booking revenue of THB 656, 000
This improved channel optimization, ensured top placement for branded searches, and increased direct bookings
Digital Marketing
Opera Estate Pool Villas
Challenger
- The project is still under construction and has not yet established a strong brand presence.
- No show homes are available for viewing as it is an off plan development.
Goal
To increase project awareness and attract potential buyers and agents.
Strategy:
- Target real estate investors with a highly personalised Whatsapp campaign
- Engaging with interested buyers over Whatsapp to provide a highly guided sales experience
since collaborating in may 2025
- Sold 1 villa at asking price of THB 10 Million
- 189K engagements with ads
Digital Marketing
BluePoint Luxury Condo
Challenger
- Not in the most attractive location - located on the hills between Patong and Karon
- High competition with brand names and high profile developers in the area
Goal
- To market the property as an ideal investment piece
- Increase awareness of the development
Strategy:
- Focused targeting strategy to reach specific audience through a Messaging Conversation Campaign
- Publish more content and media to showcase the property and its offerings
From nov 2024 – apr 2025
- Sold 1 luxury unit at asking price THB 20 Miliion
- 303,054 video engagements on socials, with a 40.34% engagement rate
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